![]() ![]() This could easily confuse customers and might misdirect them to your competitors. Research on social mediaīrowse different social media platforms to see if you can spot any businesses with similar names on social media to yours. If you're planning to trademark your business name, you can also search IP Australia to find out if any similar trademarks already exist. The tool also displays businesses with similar names and their area of operation so that you can see if your business name is suitable for your location. Check for already registered names and trademarksĪSIC's Business Name Availability tool can help you find out if your business name has already been registered. A bit like SEO, think about the kinds of words your potential customers might use on social media to describe what your business does and then see if any of those words work as a business name. Whether it's Facebook, Instagram or even LinkedIn - social media channels can help you reach your customers. Social media can be a very powerful tool for your business. ![]() Use social media to understand your customers That way your business is more likely to reach the right people at the right time. The more informative and specific the keywords, the higher search engines will value them. So when you're thinking about your business name, consider using the relevant keywords that a customer might search for on Google for the product and service you offer. ![]() Good SEO uses relevant keywords on a business's website to help it to appear above competitors in search engines like Google. To make the most of these searches, it's important to understand search engine optimisation (SEO) and how it can help you choose a business name. Just like you might decide where to eat, where to shop and where to travel using an internet search, there's a good chance potential customers will find your business in the same way. For example, Kel might specialise in spicy fried chicken made using free range chickens, so she'd be better choosing a name that represents that to her customers. To make the most of that first impression with customers, it helps to choose a name that demonstrates both what you do and how or why you do it. For example: "Kel's Fried Chicken" will tell customers that you sell fried chicken, but it doesn't say much else about you or the food. It's an opportunity to communicate your personality and ideals. This isn't done by stating the obvious. Build a brand that's uniquely youīranding is all about how you want your business to be seen by your customers. It's important to find a middle-ground that communicates what you do but will also stick in your customer's mind. So whenever they need what something - whether it's paint supplies or plumbing - they think of you first.Ī generic name is obviously not the way to go if you want people to remember your business, but that doesn't mean you should come up with a totally crazy name either. Ideally, it's a way for customers to relate to your brand with a product or service. Memorability is about creating a name that's easy to recall and hard to forget. There's four key things to think about when it comes to choosing your business name: If you were a potential customer looking for a service or product like yours, what kind of names do you think would work? If you don't have name ideas already in mind, a good place to start is by putting yourself in your customer's shoes. The name you choose should reflect your products, services and purpose, while also being memorable enough to customers. In a few words (or maybe even just one) you need to clearly represent your business to customers. ![]() How to change your registered business nameĭo I need to register my business domain name? After making the exciting decision to become a business owner, it's time to officially name and legally register your new business. ![]()
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